Original Sourced data and indirect data

Original

Pros:

1. You know the information is reliable.
2. the data is exactly what you want
3. you know where the data came from 
4. able to sell the data to people

Cons:

1. takes a long time to collect
2. can be expensive to use
3. may involve having to purchase equipment
4.  it may not be able to gather original data due to the time of year

Direct

Pros:

1. takes  less time to gather
2. cheaper
3. makes extra use of data you already have y processing for a different purpose
4. all the data you have collected is available for uses you have not considered yet

Cons:

1. you dont know where the data is coming from so therefore may not be reliable
2. may be expensive buying it from a company
3. you may only want a small piece of data in a large text
4. you may not be able to obtain the data that you want

Social Media site:

Dynamic:
pros:

• if your relationship status needs to be changed 
• if you wish to update your contact information

cons:

• people that are under-aged change their age
• information can be changed without the approval of others

Static:

pros:

• your comments will not be changeable

Cons:

• you may write something as an accident or spell it wrong
• you wont be able to change the email you sign into your account with

Data

Data

Data is raw numbers and letters. By this we mean it has no meaning.

Information

Information is when you put meaning to the raw data.

Knowledge

Knowledge is when you put rules around the information and relations.

Queen:

'Queen' is raw data.
'Queen is the name given to a female monarch' is information.
'Victoria was a female monarch, she was therefore a Queen' is knowledge.
Data type: String
Format: Text

Information is when raw data is given meaning. This can further help us understand what the raw data is intended for. for example, some raw data used in the leaflet could be text such as '260,000 - 180,000 - 195,000'. To us this data has no meaning to it, but by adding a meaning to it (such as these are the prices of current properties in their database) then this then becomes information because we know what it is being used for. 

one advantage to using pictures in the brochure is that it is recognizable. this means that even if you speak a different language then it wont make a difference to your understanding of the picture and also whether you are old or young it shouldn't effect what you see in the picture. for example, if there was a picture of a house then someone from china would understand that this brochure is talking about houses. and to an elderly man they could also understand that it is about houses, without having to  read the text at all.